We’ve sorted the list into five categories: 1. (EventMB, 2019). Otherwise, scroll onward!The majority (88%) of marketers within the tech industry believe that in-person events are a critical component of their company’s success—an increase from last year’s reporting. 75% of overperforming businesses in the Commercial and Professional Services sector have strong support from their leadership regarding event strategy. (98% of event professionals use agenda and session features for their event app.
(The majority (80%) of marketers believe that their leadership team is supportive of their event strategy. (The majority (86%) of respondents in the commercial & professional services industry believe that in-person events are a critical component of their company’s success—an increase from last year’s reporting. Click one of the links below. (The majority (97%) of event professionals in the technology industry used agenda features in their event app. (Users of Bizzabo’s Ultra Branded App saw a 42% increase in audience engagement. (Source: U.S. Bureau of Labor Statistics ) • On average, the size of companies' event teams ranges from 20%-25% of their total marketing team size. Companies are believing in the power of live events and this trend will only continue to grow in the coming years.
(Overperforming businesses in the Media sector are 2.7x more likely to use event software that integrates with other core business platforms than underperforming businesses in this sector. Whatever the actual number, the trend is crystal clear – as recently as 2015, the market was worth “a mere” $500 million. That’s a wrap on event marketing stats for 2020. (Users of Bizzabo’s Ultra Branded App saw an 84% increase in audience networking. Planned change in spending on corporate events in the U.S. in 2020, by type of event Confidence in future trade show marketing results in the U.S. in 2020 … (60%-70% of event app features commonly used across industries are engagement-focused. (The majority (54%) of event marketers in the professional services industry host events to drive brand awareness. (An overwhelming majority of event marketers (90%) believe that technology can have a major positive impact on the success of their events.
( HubSpot, 2020) 24% of marketers plan on increasing their investment in content marketing in 2020.
By 2020, 3.2M global professional events will be taking place on an annual basis. This number is more than double from survey respondents last year. This is a rough estimate. (3% increase in use of mobile event apps as part of event technology in 2019. Doesn’t it make you proud and excited to be part of such a valuable sector? (Technology events were found to have 63% male speakers versus 37% female speakers. After each section you will be able to click a "back to the top" link to bring you right back to this main menu. (40% of event app developers boast an average adoption rate of over 80%. (The majority (78%) of marketers believe that in-person events will become increasingly important to their company’s success. (About 52% of event app developers say that attendees use event apps mostly for session information. (Most (51%) of respondents believe their budget for sponsoring or exhibiting will remain the same in the coming year. (Education Management had a 50/50 split (50% female speakers/ 50% male speakers) showing ideal gender diversity. Event professionals are investing more in event technology in 2019/2020.
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