Start With Hello Week . Your generosity will also help fund research to improve programs and develop new ways to stop the epidemic of school shootings.Subscribe to our newsletter to get updates on gun violence prevention. Get Involved. Find out what's happening in the world as it unfolds.It ends with a young girl, in tears, texting a goodbye to her mother as a door opens and foot steps approach.In addition to the teen with the backpack, the PSA features cheery music and students showing off their new binders and headphones. The PSA, the most recent in a series of Sandy Hook Promise PSAs, has logged more than 6.6 million views on YouTube. Focusing on prevention helps end the epidemic of school shootings and violence.When you don’t know what to look for, it can be easy to miss warning signs, sometimes with tragic consequences. "The PSA fits Sandy Hook Promise's mission to empower America's school kids with tools so they can look after themselves and their peers.Asked if she was surprised that the latest mass shootings in California, Ohio and Texas hadn't spurred Congress to act on gun violence, Hockley said the conversation around guns is slowly changing. Start With Hello Week . More people are getting involved. Through these programs, Sandy Hook Promise has averted multiple school schooting plots, teen suicides, and countless other acts of violence in schools. Chat with us in Facebook Messenger. "I think each time, sadly, we are moving closer to the time that it's going to be different (after a shooting). **Note to Educators: This PSA is NOT a part of our “Know the Signs” programs and will not be shown to students in any educational communications from Sandy Hook Promise.Millions of children are back to school. Prevention, plus legislation, that's the cure to this. But then the PSA then takes a turn, showing a student running through a hallway. But we can only expand our lifesaving work if people like you join us and take action.In 4 out of 5 school shootings, at least one other person had knowledge of the attacker’s plan but failed to report it. Legislation is available in Congress right now that can start to chip away at these acts of violence. Sandy Hook Promise envisions a future where children are free from shootings and acts of violence in their schools, homes, and communities. ""It's meant to be an intense video," Nicole Hockley, managing director of Sandy Hook Promise, told CNN's "New Day" Wednesday. Then the sound of a door creaking open is heard, followed by footsteps entering her hiding place.The spot ends with this ominous tag line: "It's back to school time. The new "back-to-school essentials" PSA from a nonproft connected to Sandy Hook wants to remind people that they can do things to prevent and stop mass shootings at schools. "I finally got my own phone to stay in touch with my mom," she says tearfully, just after texting an "I love you" message to her mother. "I know we can stem this tide. If you, or a child in your life, sees any of these signs fill out this checklist and submit it to a trusted adult to get help.Generous people like you support the development and delivery of our Know the Signs programs, which are available to schools across America at no cost. "This is what our kids are experiencing now in school. That’s why our proven programs train youth and adults to identify warning signs and intervene before a tragedy can occur.More than 11 million people nationwide have been trained in Sandy Hook Promise’s proven Know the Signs programs. "I always have hope. "Hockley said Sandy Hook Promise puts out a new PSA at the "We wanted to focus on this back-to-school time because parents still think of it as this rosy time where you're getting your staplers, shoes, folders and binders," she said. The conversation continues to happen. Hockley said the PSAs help increase awareness of gun violence. A new Sandy Hook Promise PSA called "Point of View" shows the chilling moments before a regular day ahead of a high school class election turns into a mass shooting. A girl hides in a bathroom, clutching her sparkling pink phone. "These new sneakers are just what I needed for the new year," the student says as screams and gunshots are heard in the background.Other students extol the virtues of jackets (to help secure doors), skateboards (to break windows), socks (to use as a tourniquet) and scissors and colored pencils (to fight off attackers).But the PSA's most harrowing image is the last one. Designed as a complement to our Say Something program, get our Back-to-School Warning Signs Checklist. And we know our programs can protect them from school shootings, violence and other harmful acts. A lot has changed since Sandy Hook," said said. "The recent back-to-back shootings are so heartbreaking. We just need to keep chipping away." July 29, 2020 . June 23, 2020 . Know The Signs Of Gun Violence . "She adds that a universal background check bill that passed the House but is stalled in the Senate isn't controversial legislation. Her son, 6-year-old Dylan Hockley, was killed in the Sandy Hook shooting.
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